The aim of S.PE.L.L.D. is the preservation of the proper use of grammar in a society who has let it fall into disrepair. The audience will consist of perpetual abusers of the English language, those who continuously resort to text-speak, and the entirety of the internet. We're setting our sights on Generation Y and 13 - 18 year olds.

S.P.E.L.L.D. is broken down into four delivery channels. The first, a series of posters hung in areas with a high concentration of foot traffic. They focus on the misunderstandings that can take place when grammar is used incorrectly, such as when homophones are mixed up, or punctuation is misused. The second delivery channel consists of vinyl stickers to be posted around campuses, specifically those of high schools', with the occasional one on a collegiate campus. Like their shape, they focus on the rules of punctuation. An application for the Android to completely replace the default messaging system makes up the third delivery channel, translating and correcting all outgoing messages before they are sent, so as to improve clarity and reputation. The last delivery method is a website who's purpose is similar to "Texts from last night," in which users can submit all tweets, facebook wall posts, and text messages that they deem to be beyond comprehension. The site also offers quick tips on some of the basic rules of grammar, such as the difference between you're and your.

A fictional music festival featuring solely fictional bands, taken from pop culture (namely television and a piece of literature here and there). The idea was to design a set of promotional posters, featuring headlining bands, with an accompanying brochure outlining the explicit details of the show, such as ticket pricing, the entire lineup for all three days, show times, and the like. Every poster was to have a different style of design, so as to emphasize the ranging genres of music and various bands playing at the festival.
The entire music festival is built on references. Fauxfest implies the falsity of it, 100 trillion, 42 billion, 2012 referencing the end of the universe in Doctor Who, Hitchhiker's Guide to the Galaxy, and the Mayan calendar, respectively. The location, the Parking Lot of the Restaurant at the End of the Universe is of course in reference to the unusually large parking lot of Milliways, the Restaurant at the End of the Universe, of Douglas Adams' novel of the same name.

An interview + accompanying book.

A series in Pokémon photography, using miniatures and redesigns of the classic UI.

This assignment was based around an object of our choosing, and the design that evolved from it. We were to choose one that we considered to have a deep, personal meaning to us, and I chose the cassette tape, for its ties to nostalgia and comfort. The purpose of this project was to expand our thinking, not only about what the object looks like and does, but it's impact on our lives, other people's lives, what it means and could mean, this project became more than the object itself.

A collection of typographic work from the Fall semester of 2008.